American fashion stylist Jared Ellner has tapped US social media influencer Emma Chamberlain as the face of the first collection for his namesake brand.

Ellner, whose clients also include Sabrina Carpenter, commented 'I have always wanted to release a brand. I really got into fashion because I had a dream to be a designer since as long as I can remember. Styling is something that I sort of stumbled into and never really expected. I truly don’t know where I would be without it'.